SEO Copywriting And Web Positioning

Web Positioning – An Overview of SEO In business the past mantra has been location, location, and location. Today this mantra has transformed to position, position, and position. Position in the marketplace, position in the world, and position on the Internet have become the most important factors affecting a business’ chance of success. Businesses attempt to position themselves on the Internet by their position in search engine results through a process known as “search engine optimization.” The position of a website in search engine results can be an important factor in drawing readers to the website. Once a reader has arrived, the website must provide sufficient reason for the reader to remain on the site. The problem many web authors face is that, in order to optimize their web pages for search engine positioning, their web pages become confusing and discouraging to visitors. Website developers are thus caught in a win-lose scenario. Search engines are critical to drawing viewers to your website yet designing to improve your position in them alienates the viewers and drives them away. In the past, search engine preparation was easy. You simply included a couple of key “meta” tags to include a list of keywords and a description of your page. Some webmasters abused this, however. Packing their tags with keywords, webmasters would try to trick search engines into giving them a higher position, regardless of the actual content of the page. Some would even pack the tags with keywords that had nothing at all to do with the page in question. Today, however, it is not so easy. In an effort to combat this and to delivery more accurate and relevant results, search engines now examine the body of the web page to identify the subject of that page. Increasingly, web copywriters must be the ones to help their pages earn higher search engine positioning. Designers hold very little sway in this matter now The Role of the 21st Century Web Copywriter Understandably, web copywriters must confront an unenviable challenge; that of writing website content that people will actually want to read. This growing occupation is now a mainstay of Internet development. The sheer volume of web pages on the Internet has made positioning increasingly important. In practice, this means using keywords or phrases repeatedly throughout the webpage. This must be done in such a way, however, that the page is actually readable. At the same time, the page must load quickly for viewing. The reader is, after all, two clicks away from visiting the next site in the search engine results. The page must quickly capture his or her attention and give them reason to stay. An important part of this process includes the reader being able to scan the web page for the information he or she is looking for. Wherefore the page writer must plan the page for search engine optimization, readability, and usable/scan-friendly layout. This process is very much akin to a juggler using six balls, a blazing torch, three daggers and a roaring chain saw all at the same time. To say this is tricky is an understatement of mammoth proportions. But it can be done! The Practice of SEO Copywriting Web content writers must respond to the demands of website marketing strategies by obtaining a high ranking on search engines. To say that competition for these slots is high does little justice to the reality of the challenge in their obtainment. In practice, this means (in part) including your keywords or phrases as much as possible in the page being written. Although there are no guarantees in obtaining a first page position, we are skilled in writing web content for readability and search engine optimization. This page is itself an example of this process. Copywriters like our staff work the first five to seven keywords and phrases into the content at least three times each. Avoiding the Annoyance Factor If I have done my job right, you have barely taken notice of how many times the keywords of this page have been repeated. The primary keywords for this page have thus far been “search,” “engine,” “optimization,” “keywords,” “writing,” “web,” and “content.” For search engine optimization you shouldn’t list them in this manner, but I really needed to bring them to your attention to make a point. Oh well, life goes on. Web content writing has other problems related to the use of keywords and phrases, particularly when key phrases are expressed in a grammatically incorrect manner or when keywords themselves are accidently misspelled. Face it, if the most important words on the page are misspelled it makes the entire page look unprofessional and embarrasses the writing agency. Our Web Copywriting Services Our company offers much more than simple web content writing and search engine optimization. Other services we offer can also affect the quality of your web content and the search engine positioning achieved. Through careful subject research, planned website design, and a unified website message, your website can be better positioned to attract not only search engine attention, but the attention of other websites with related materials. Other websites linking to yours as a reference source can also boost your search engine positioning in a positive manner. Our writers, thanks to their vast experience, can also recommend additional website content, building outward from the existing content to include related subjects and issues. In today’s Internet world, content is truly king. Expanding your website with related materials makes your website more useful to Internet readers, attracting more of them to your site and further building search engine interest and, if done properly, the subsequent search engine positioning of the page and website as a whole. Responding to the growing demands of search engines and Internet readers for useful content can be very time consuming and even somewhat frustrating for web content developers. Recently a large number of websites noted a sudden drop in their Google position. Although their sites had been optimized to Google standards, Google had suddenly changed its rating system, forcing the content writers to go back to the drawing board and to rewrite and/or redesign their content to meet the new standards. Such is life, I guess. .