On the Use of Case Studies In academic, business and governmental environments there are many types of writing assignments students and professionals are called upon to complete. One of the mainstays is the case study. Case studies are misunderstood by many who think they are little more than a summary of key events, such as the events surrounding the failure of Enron and WorldComm. However, case studies are much more, though a summary of the events is a key component. They also examine the precursors to the events (i.e. what caused the events) and an analysis of the consequences triggered by the events. Case studies can be used in a wide range of environments to gain a better understanding of the events or conditions being studied. This allows the lessons of the events to be applied to similar situations. Case studies are not randomly done, but entail a specific methodology of research, study and analysis. They can be used to reverse engineer the environment that caused a successful event for later replication attempts, or to analyze a failure for future avoidance. Success can be worth boasting about and naturally failures should be avoided. Studying your own successful actions on a client account may give you bragging rights, but do your customers want to hear about what you did for someone else or do they want to know what you can do for them? Our approach to case studies places your case study into such context by comparing the case events with the needs of your clients. The problem with case studies Imagining life today without case studies is almost impossible. Case studies are used to examine the effects of business decisions, governmental policies and even educational programs. Case studies are as common in today’s society as cell phones, notebooks computers and broken political promises. Their use is now so common that few question the role they play in today’s business and research-dependent society. This is both good and bad. Although case studies can be used to improve conditions, all too often they are used to justify unwise decisions. It is a clear fact that case studies are here to stay. They are a vital forensic tool, useful in many environments. In business, they can assist in future planning and in establishing credibility with existing and potential clientele. But how does one apply a past event or environment to a current client’s needs? You do so by focusing on the client. In writing a good case study the author must do much more than simply describe what happened chronologically. You must get the current or potential client personally involved in the events, showing them where the events of the case study parallel their own circumstances. Once this is established, the case study becomes more personal and you can show the client what your company can do for them. The case study allows you to show how your company’s product or service fulfilled the need of another company in a similar situation and how your company’s product or service did so in a superior manner to that of the competition. Clients, summarily, want to know how the case study applies to them. If there is one thing that all customers are interested in, it is themselves. By showing them how the case study applies to their situation and the benefits of your product or service, you improve your chances of securing the client’s business. Our Approach to Writing Case Studies Our company is particularly qualified to assist you in these matters. Taking all this into consideration, we start with the consideration of who your target audience is, rather than with the case study itself, when writing your materials. Understanding who your audience is first allows us to analyze the case study within the desired context and to prepare your materials accordingly. We can, and frequently do, work within the parameters of established templates required by our clients. However, many clients that have worked with our writers over the years have indicated our audience-based methodology makes for a more effective and engaging case study. Engagement of the reader is critical, for once you have their attention, you have already begun to earn their trust. By showing that you truly understand the problems faced by companies like theirs and can show your company as being able to solve these problems, you essentially have a captive audience for your presentation. Gaining the audience’s attention is only the beginning. Once you have their attention, the body of the case study must communicate confidence and competence, subsequently inspiring trust in the client. A poorly developed or badly written case study can sabotage your communication efforts, making you and your company appear less than professional. Our writers are highly skilled authors, journalists and academic graduates with the talent and experience to develop your materials effectively. Our clients range from humble high school students to Fortune 500 executives. These clients repeatedly put their faith in our staff’s abilities, due to our practice of enriching our case studies with in-depth research. Our writing staff is backed by knowledgeable, dedicated administration staff members who assist in the preparation of projects and in ensuring the quality of the writer’s work. Why Use Our Company With our writers having experience in many environments, you can be certain that your project will carry the stamp of professionalism that you want your company to be known for. Hiring professional writers is, for many, the best avenue. Those who are good at running a business are not always good at writing, even if they are good at communicating on a face-to-face level. Ghostwriters are professionals, offering their services to those in need of assistance. Through this symbiotic relationship of business professional and ardent writer, both parties win. Our company enables you to have access to hundreds of skilled writers that are ready to help you look good. Placing your order with us, you can be sure to have your project completed in a timely manner and be assured of the highest quality possible. . . |
Saturday, April 3, 2010
Case Study Analysis
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Case Study Analysis

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